Maqe Beauty started in a modest Lahore space with a simple question: why isn't luxury makeup designed for our unique skin tones? Every shade since has been tailored to South Asian complexions.
Signature shades✦Cruelty-free✦Tailored for our beauty✦Small-batch✦Formulated by artists✦Signature shades✦Cruelty-free✦Tailored for our beauty✦Small-batch✦Formulated by artists✦
The Maqe Beauty philosophy
At Maqe Beauty, we think makeup should blend seamlessly with your natural beauty not hide it. That's why we create our products in limited batches, ensuring each shade is tested on diverse skin tones and never on animals. Our colors are chic, gentle, and uniquely yours.
64Shades, tested for all skin tones
100%Always cruelty-free
250K+Beauty essentials available throughout Pakistan
Our core values
Four commitments, in every hue
Hover over a commitment to reveal more.
01Designed for our skin
Crafted for our skin
Each hue is evaluated on warm, olive, and deep undertones prior to reaching you.
02Cruelty-free, forever
Ethically sourced, always
Certified cruelty-free and never tested on animals at any point in the process.
03Artist-created
Artist-created
Developed in collaboration with professional makeup artists for longevity from day to night.
04Limited-batch beauty
Limited-batch beauty
Produced in small quantities to ensure every lipstick is vibrant, rich, and true to its color.
Our story
From a single studio to every makeup collection
2019
The first lipstick
A range of twelve Pillow Talk shades, crafted by hand in our Lahore workshop.
2021
Foundation for all of us
SHEGLAM Complexion Pro debuts in 24 shades designed for South Asian skin tones.
2023
The Studio opens
We offer personalized consultations and curated kits tailored for you.
2026
Couture, everywhere
Maqe Beauty now delivers across the nation, with cash on delivery available in every city.
A message from the creator of Maqe Beauty
“I envisioned a red that would harmonize beautifully with my skin tones. So I created one.”
In 2019, I handcrafted our initial twelve lipsticks, trying each shade on my sisters, friends, and every client I collaborated with as a makeup artist. Seven years later, we continue this approach: thoughtfully, deliberately, and always on authentic skin.
01
and never on animals. Our colors 
are chic, gentle, and uniquely yours.
02
03
04
